Shrewsbury Museum & Art Gallery

Balcony Presentation System

Shrewsbury Museum & Art Gallery

Location: Shrewsbury

Requirement: Projection for a Permanent Display Area

paintings in gallery at museum


Founded in 1835, some 160 years before the advent of multimedia projection systems the museum now resides in a large 19th-century Victorian Grade II listed building situated in the town square.


The building is now owned by Shropshire Council and has been converted from its previous use as a theatre to house the new Shrewsbury Museum & Art Gallery


Redevelopment began in 2009, following the relocation of the town’s theatre to a new purpose-built entertainment venue, Theatre Severn. The former Music Hall, however, remains one of the most important sites in Shrewsbury, at the heart of the earliest part of the town.

Picture of exterior of museum in Shrewbury

By sensitive restoration the history of the building was revealed, reflecting the social, cultural and economic development of Shrewsbury over some seven centuries, alongside the re-evaluated and re-interpreted museum collections.


The new museum development made use of many of the old theatre’s performance and dressing spaces whilst retaining the cafe and town’s visitor information centre. In its new role the Museum and Art Gallery opened to visitors in 2014 but it was not officially opened until 17 September 2015, by the Duke of Gloucester

The AV Brief

In December 2017, as an established AV supplier to the Museum, Theatre Severn and formerly the Music Hall, Drake AV with its local Midlands representation were invited to attend initial project meetings at the Museum and Art Gallery to assess the practicalities of installing an integrated multimedia projection facility in the balcony area, overlooking one of the museum’s many outstanding exhibition rooms.


The large rectangular balcony, already a busy space for hosting meetings and events, was identified as an ideal location for installing a permanent AV projection and display facility.


However, with the building’s listed status and associated restrictions on visible cabling and potential attachment-points, careful AV systems design and planning considerations were required.


Early in 2018 Drake AV’s designs were submitted for approval and, after several follow-up visits to determine and agree on installation specifics, our proposals were accepted and in March 2018 we received official confirmation.

The Solution

A professional  NEC PA803U 8000 ANSI lumen 16:10 HD multimedia projector would be supplied and installed on a bespoke wall-bracket above the balcony entrance door. At the opposite end of the balcony, an electrically operated wall-mounted Eyeline Max M350ST 16:10 projection screen with channel-fix design and key-switch actuation would display the projected 3.4 metre image width from 13 metres.


For control, a convenient and local Extron MLC62 RS MK panel mounted in dado service trunking would give simple push-button selection of projector power on & off, input source selection and audio volume adjustment.

Extron DTPTMK232 laptop HDMI & VGA/audio connection plates were installed at each end of the balcony and a secure, lockable AV cabinet was positioned near the entrance door to accommodate the Extron XPA1002 audio amplifier, Panasonic DMP-UB390EB Blu-ray/DVD player and Extron DTPTMK232 DTP CATx input receiver. Extron SM3 wall-mounted speakers were mounted at either side of the projection screen and positioned for even coverage across the balcony width.


To augment this new presentation facility, Shrewsbury Museum & Art Gallery have subsequently asked Drake AV to supply a Barco ClickShare CSE-200 wireless presentation system with four transmitter buttons and a Sennheiser XSW1-825E wireless handheld microphone and diversity receiver.

An Extron MVC121Plus three-input audio mixer with DSP handles all audio levels which can be adjusted and ‘locked-off’ to prevent unintentional alteration.


Wherever possible, visible AV equipment and mountings have been specified in white to compliment the outstanding interior décor in this area of the museum.

The Feedback

It was a pleasure to work alongside museum staff during what was, for them, an extremely busy period with major exhibitions and attractions being set-up in advance of the summer holiday period.

Our multimedia projection system installation was completed with the minimum of disruption. Close attention to scheduling both by ourselves and the customer ensured that all ran smoothly.


Feedback continues to be very positive indeed and this new AV projection facility has already enhanced several high-profile meetings and presentations at Shrewsbury Museum and Art Gallery.

What they said...

" Your support and advice have been invaluable and your professionalism positively inspiring "

Fay Bailey, Learning & Communications Manager for Shropshire Museums

Get the ball rolling today...

Our bookings team will work with you to help you create a high-impact event and to make sure there are no un-foreseen surprises. We will carry out a free site visit. Please feel free to arrange an initial meeting to discuss your requirements.

Call 029 2056 0333

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